Content Aggregator
SPECTRA: Unified Streaming
SPECTRA:
Unified Streaming
Overview
The OTT aggregator project aims to create a web platform that combines content from multiple streaming services into a single interface.
The OTT aggregator project aims to create a web platform that combines content from multiple streaming services into a single interface.
Duration
Oct 24'-Nov 24' (4 weeks)
Oct 24'-Nov 24' (4 weeks)
The Context
The Context
Thecurrentstreaminglandscapeisfragmented,withusersjugglingmultipleplatformstoaccessexclusivecontent.Thishasledtoafrustratingcontentdiscoveryandsubscriptionmanagementexperience.
Thecurrentstreaminglandscapeisfragmented,withusersjugglingmultipleplatformstoaccessexclusivecontent.Thishasledtoafrustratingcontentdiscoveryandsubscriptionmanagementexperience.
Understanding the context
Understanding the context
The current streaming landscape is fragmented, with users juggling multiple platforms to access exclusive content. This has led to a frustrating content discovery and subscription management experience.
To understand the current situation better, I conducted qualitative research and
analyzed macro and micro trends affecting the entertainment industry to inform the design process and ensure the solution addresses both user pain points and market demands
The current streaming landscape is fragmented, with users juggling multiple platforms to access exclusive content. This has led to a frustrating content discovery and subscription management experience.
To understand the current situation better, I conducted qualitative research and
analyzed macro and micro trends affecting the entertainment industry to inform the design process and ensure the solution addresses both user pain points and market demands
PESTEL Analysis
PESTEL Analysis
The PESTEL analysis showed rising SVOD adoption, demand for personalized ad free content, and AI and privacy laws reshaping how audiences discover and consume media.
The PESTEL analysis showed rising SVOD adoption, demand for personalized ad free content, and AI and privacy laws reshaping how audiences discover and consume media.
Stakeholder Mapping
Stakeholder Mapping
The stakeholder map helped visualize the complex network of dependencies between users, OTT platforms, content providers, and advertisers, and their influence on the aggregator’s ecosystem.
The stakeholder map helped visualize the complex network of dependencies between users, OTT platforms, content providers, and advertisers, and their influence on the aggregator’s ecosystem.
So what causes the friction?
So what causes the friction?
Based on the insights gathered from user research and trend analysis, the following key pain points were identified.
Based on the insights gathered from user research and trend analysis, the following key pain points were identified.
Rotten Tomatoes Rating
Rotten Tomatoes Rating
Enhanced personalization of content for experiences tailored to individual viewer preferences.
Enhanced personalization of content for experiences tailored to individual viewer preferences.
Choosing the Wrong Plan
Choosing the Wrong Plan
Difficulty choosing a plan that is best suited for them and end up subscribing to unnecessary platforms.
Difficulty choosing a plan that is best suited for them and end up subscribing to unnecessary platforms.
Mix Up of Free & Rented Content
Mix Up of Free & Rented Content
Content to be rented is mixed up with the rest of the content in search results which users find frustrating.
Content to be rented is mixed up with the rest of the content in search results which users find frustrating.
Insufficient Content Discovery
Insufficient Content Discovery
Time consuming to find perfect movie/ show according to your time constraints due to overwhelming content catalogue.
Time consuming to find perfect movie/ show according to your time constraints due to overwhelming content catalogue.
How Might We
How Might We
Simplify the process of content discovery for users overwhelmed by extensive catalogues?
Simplify the process of content discovery for users overwhelmed by extensive catalogues?
Help users to make informed decisions while choosing a subscription plan?
Help users to make informed decisions while choosing a subscription plan?
Create a intuitive user interface for differentiating between free and paid content?
Create a intuitive user interface for differentiating between free and paid content?
How does Spectra solve these?
How does Spectra solve these?
The solutions focus on reducing endless browsing, simplifying subscription management, and introducing social and mood-based discovery to make content finding effortless and engaging.
The solutions focus on reducing endless browsing, simplifying subscription management, and introducing social and mood-based discovery to make content finding effortless and engaging.
Information Architecture
Information Architecture
An IA offering personalized reccomendations, social engagement, and subscription management tools.
An IA offering personalized reccomendations, social engagement, and subscription management tools.
Play Map
Play Map
Play Map provides quick insights into the total hours spent on a particular platform, allowing users to track how their streaming habits change over time.
Play Map provides quick insights into the total hours spent on a particular platform, allowing users to track how their streaming habits change over time.
Explore Page
Explore Page
This Explore page provides a tailored and enjoyable content discovery experience that makes navigating a large library of shows and movies feel effortless and fun.
This Explore page provides a tailored and enjoyable content discovery experience that makes navigating a large library of shows and movies feel effortless and fun.
Add Friends
Add Friends
This feature lets users connect with friends allowing them to create watchlists for each other and track each others top genres etc. making content discovery a fun community feature.
This feature lets users connect with friends allowing them to create watchlists for each other and track each others top genres etc. making content discovery a fun community feature.
Segragating Free from Rented
Segragating Free from Rented
Search results clearly displays free content and rented content on separate pages creating a clear distinction to avoid frustration among users.
Search results clearly displays free content and rented content on separate pages creating a clear distinction to avoid frustration among users.
Anoushka Kundu
anoushkakundu@myyahoo.com